The World is Flat — Worldwide Manufacturing Trends
"Manufacturers inhabit a world littered with uneasiness. Global demand for manufactured products is growing at a snail’s pace."
PricewaterhouseCoopers, 2017 Industrial Manufacturing Trends: New operating models, aggressive hiring, smart partnerships, and targeted investments
Manufacturing growth in industrialized economies is relatively flat.
Source: United Nations Industrial Development Organization (UNIDO) International Yearbook of Industrial Statistics 2017
“The pace of growth remained rather moderate in the North American and European regions, where a 1.1 and 1.4 percent expansion was recorded, respectively, in a year-by-year comparison.”
UNIDO, 2017 International Yearbook of Industrial Statistics
Some industries are doing better than others, but in the industrialized countries, the highest growth rates are less than 6%.
Source: United Nations Industrial Development Organization (UNIDO) International Yearbook of Industrial Statistics 2017
Chapter 2 — How A Manufacturer Can Grow in A Flat Market
Chapter 2 — How A Manufacturer Can Grow in A Flat Market
- Executive Summary — Are you a manufacturer looking for more qualified leads?
- Chapter 1 — The World Is Flat — Worldwide Manufacturing Trends
- Chapter 2 — How A Manufacturer Can Grow in A Flat Market
- Chapter 3 — Why Traditional Sales and Marketing Is Less Effective for Manufacturers
- Chapter 4 — The New Rules of Sales and Marketing for Manufacturers
- Chapter 5 — How A Manufacturer Can Be Known, Liked, Trusted and Preferred
- Chapter 6 — Manufacturers Have a Product Problem
- Chapter 7 — Manufacturing: Selling Through A Distributor
- Chapter 8 — How Much Should A Manufacturer Invest in Marketing?
- Chapter 9 — Manufacturers: Getting Started with Modern Lead Generation
About the Author — Douglas Burdett
About the Author — Douglas Burdett
Douglas Burdett is the principal and founder of ARTILLERY, a business-to-business (B2B) manufacturing marketing agency. He is also host of The Marketing Book Podcast, a weekly interview show featuring bestselling business authors and named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer.” Prior to starting his own firm, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer, then earned an MBA.