Are you a manufacturer looking for more qualified leads? Start here.
Worldwide manufacturing growth in the industrialized countries has been flat
...and is forecast to remain flat for the foreseeable future. In a flat market, the fastest path to double digit growth for manufacturers is to steal share from less nimble competitors.
However, in an era where the buyer can easily access product information on the internet that was once tightly held by the seller, the traditional approaches to sales and marketing are no longer effective.
Also, it has become almost impossible for the seller to breach the technological barricades put up by the buyer who doesn’t want to be bothered with interruptive sales and marketing messages.
The modern buyer doesn’t want to be pitched.
They don’t want to be sold to. They want to be educated. Manufacturers who can provide helpful, educational and relevant information earn their customers’ attention and consideration.
Innovative manufacturers who draw on their extensive internal expertise to educate their customers are quickly earning trust, closing more sales and stealing share.
However, manufacturers’ biggest hurdle to accomplishing this breakthrough is a culture that has traditionally focused more on its products than the latent anxieties and desires of their customers.
If you are a manufacturer ready to grow aggressively and steal share, consider this e-Book as the primer to ignite that process.
Chapter 1 — The World Is Flat — Worldwide Manufacturing Trends
Chapter 1 — The World Is Flat — Worldwide Manufacturing Trends
- Executive Summary — Are you a manufacturer looking for more qualified leads?
- Chapter 1 — The World Is Flat — Worldwide Manufacturing Trends
- Chapter 2 — How A Manufacturer Can Grow in A Flat Market
- Chapter 3 — Why Traditional Sales and Marketing Is Less Effective for Manufacturers
- Chapter 4 — The New Rules of Sales and Marketing for Manufacturers
- Chapter 5 — How A Manufacturer Can Be Known, Liked, Trusted and Preferred
- Chapter 6 — Manufacturers Have a Product Problem
- Chapter 7 — Manufacturing: Selling Through A Distributor
- Chapter 8 — How Much Should A Manufacturer Invest in Marketing?
- Chapter 9 — Manufacturers: Getting Started with Modern Lead Generation
About the Author — Douglas Burdett
About the Author — Douglas Burdett
Douglas Burdett is the principal and founder of ARTILLERY, a business-to-business (B2B) manufacturing marketing agency. He is also host of The Marketing Book Podcast, a weekly interview show featuring bestselling business authors and named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer.” Prior to starting his own firm, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer, then earned an MBA.