Customers want to buy business-related products and services online.
- B2B buyers prefer self-service, to learn about companies and products on their own, at a time and place of their choosing, rather than talk with a salesperson.
- B2B buyers prefer to place their orders online (93%).
- B2B buyers prefer to research products online (68%).
- B2B customers are happiest in an omnichannel environment, where they have access to the majority of their work online and sales representative is available if/when needed.
- B2B buyers prefer to manage their account information and purchasing.
ß2ß data — From Forrester Research on business-to-business buying-selling trends