B2B eCommerce Strategy for Growth — Conclusion

What kinds of companies need to use B2B eCommerce?

Any company with customers.

Based on market research, business-to-business (B2B) eCommerce will dwarf the success of business-to-consumer (B2C) eCommerce. By adopting B2B eCommerce now and making wise decisions in Web technology investments, smart manufacturers will stay ahead of their competition by offering solutions that satisfy customer desires and increase efficiency throughout their organization.

By having their own B2B eCommerce site, manufacturers have the upper hand in their ability to “sell” and service cost-effectively — with educational and relationship-building content. They can learn to know their customers better, and then create and deliver even more information specifically directed at satisfying and enlightening those customer types.

With their own B2B eCommerce site, manufacturers can build an experience that is exceptional and informative. And the manufacturing customer can feel confident that you have the answers needed — not to mention the products and/or services — when and where they’re needed.

eCommerce is more than a shopping cart. It’s a cost-effective and time-efficient way to develop customer intimacy and build customer loyalty. Customers who become intimately involved with a supplier or vendor are the most loyal and long-term, valuable customers.

If you don’t offer eCommerce, how long before your customers find a competitor who does?

 


“Growing companies with eCommerce websites that are either not connected to their accounting system — or very limited accounting is offered — need much more. A solid accounting system and real-time integration addresses both concerns. Features such as built-in SEO support and ease of attaching items to the website spotlight some of the compelling must-haves for any business.”


 

How to Be an Industry Leader? 

If you want to increase productivity and improve profitability ...
If you need to deepen customer intimacy and build customer loyalty ...

 

Request a demonstration of the latest Web technologies for Manufacturers and Distributors

xTuple ERP-integrated B2B eCommerce

 

About the Author — Josh Fischer

Josh Fischer is passionate about launching successful Web projects — from online retailers and distributors to manufacturers big and small — to improve customer conversions (and bottom line profits!). Josh was instrumental in developing xTupleCommerce, a revolutionary B2B eCommerce Web Portal — integrated with open source xTuple Enterprise Resource Planning (ERP) — to solve productivity and customer relationship issues for every business type and size. Josh writes about and teaches innovative strategy and technologies to build Web-based brands and digital marketing.