What kinds of companies need to use B2B eCommerce?
Any company with customers.
Based on market research, business-to-business (B2B) eCommerce will dwarf the success of business-to-consumer (B2C) eCommerce. By adopting B2B eCommerce now and making wise decisions in Web technology investments, smart manufacturers will stay ahead of their competition by offering solutions that satisfy customer desires and increase efficiency throughout their organization.
By having their own B2B eCommerce site, manufacturers have the upper hand in their ability to “sell” and service cost-effectively — with educational and relationship-building content. They can learn to know their customers better, and then create and deliver even more information specifically directed at satisfying and enlightening those customer types.
With their own B2B eCommerce site, manufacturers can build an experience that is exceptional and informative. And the manufacturing customer can feel confident that you have the answers needed — not to mention the products and/or services — when and where they’re needed.
eCommerce is more than a shopping cart. It’s a cost-effective and time-efficient way to develop customer intimacy and build customer loyalty. Customers who become intimately involved with a supplier or vendor are the most loyal and long-term, valuable customers.
If you don’t offer eCommerce, how long before your customers find a competitor who does?
“Growing companies with eCommerce websites that are either not connected to their accounting system — or very limited accounting is offered — need much more. A solid accounting system and real-time integration addresses both concerns. Features such as built-in SEO support and ease of attaching items to the website spotlight some of the compelling must-haves for any business.”
How to Be an Industry Leader?
If you want to increase productivity and improve profitability ...
If you need to deepen customer intimacy and build customer loyalty ...
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xTuple ERP-integrated B2B eCommerce
- Executive Summary
- Introduction —
- Are you generating the greatest value for (and from) customers?
- The times they are a-changin’
- What’s your return on investment (ROI)?
- Three Ways B2B eCommerce Benefits a Manufacturer
- How Can You Meet Customer Demands for B2B eCommerce?
- Chapter 1 — Sales Growth
- Chapter 2 — Pricing Schedules
- Chapter 3 — Marketing or ERP Content
- Chapter 4 — Customer Engagement
- Chapter 5 — Multiple Locations
- Chapter 6 — Omnichannel Customer Experience
- Chapter 7 — Sales Reps and Vendors
- Chapter 8 — Customer Complexity
- Chapter 9 — Customer Service
- Glossary of eCommerce Terms
- Conclusion
