Customer Intimacy Leads to Customer Loyalty
How Manufacturers Increase Productivity & Improve Profitability with Web Technology
- Executive Summary
- Introduction —
- Are you generating the greatest value for (and from) customers?
- The times they are a-changin’
- What’s your return on investment (ROI)?
- Three Ways B2B eCommerce Benefits a Manufacturer
- How Can You Meet Customer Demands for B2B eCommerce?
- Chapter 1 — Sales Growth
- Chapter 2 — Pricing Schedules
- Chapter 3 — Marketing or ERP Content
- Chapter 4 — Customer Engagement
- Chapter 5 — Multiple Locations
- Chapter 6 — Omnichannel Customer Experience
- Chapter 7 — Sales Reps and Vendors
- Chapter 8 — Customer Complexity
- Chapter 9 — Customer Service
- Glossary of eCommerce Terms
- Conclusion
About the Author — Josh Fischer
About the Author — Josh Fischer
Josh Fischer is passionate about launching successful Web projects — from online retailers and distributors to manufacturers big and small — to improve customer conversions (and bottom line profits!). Josh was instrumental in developing xTupleCommerce, a revolutionary B2B eCommerce Web Portal — integrated with open source xTuple Enterprise Resource Planning (ERP) — to solve productivity and customer relationship issues for every business type and size. Josh writes about and teaches innovative strategy and technologies to build Web-based brands and digital marketing.